Privacy Policy
Last Updated: July 20, 2026
KidWise Counseling respects your privacy and is committed to protecting the personal information you share with us.
This Privacy Policy explains how KidWise Counseling (“KidWise,” “we,” “us,” or “our”) collects, uses, protects, and shares information when you visit kidwisecounseling.com, communicate with us, or interact with features and links available through the website.
By accessing or using the website, you acknowledge the practices described in this Privacy Policy.
1. Scope of This Privacy Policy
This Privacy Policy applies to information collected through the public KidWise Counseling website and through general communications initiated from the website.
It does not replace KidWise Counseling’s:
Notice of Privacy Practices
Informed-consent documents
Telehealth consent
Financial agreement
Practice policies
Other clinical forms or agreements
Information created, received, or maintained as part of an established therapist-client relationship may be protected health information under the Health Insurance Portability and Accountability Act, commonly known as HIPAA, and applicable state privacy laws.
The use and disclosure of protected health information are governed by KidWise Counseling’s Notice of Privacy Practices and clinical agreements, rather than solely by this Website Privacy Policy.
2. Information We May Collect
The information we collect depends on how you interact with the website and the practice.
Information You Provide Directly
We may receive personal information when you:
Contact us by email or telephone
Request information about services
Schedule or request a consultation
Communicate with the practice
Access a linked client portal
Submit intake or scheduling information through a third-party platform
Otherwise voluntarily provide information to us
This information may include:
Your name
A parent’s or guardian’s name
A child’s name
Email address
Telephone number
State of residence or physical location
Preferred appointment information
General information about the services you are seeking
Information included in an email, voicemail, or other communication
Please avoid including detailed medical, mental health, or other highly sensitive information in ordinary email or other nonsecure communications.
Current and prospective clients should use the secure client portal when asked to submit sensitive personal, financial, or health information.
Information Collected Automatically
When you visit the website, certain information may be collected automatically through cookies, server logs, analytics technologies, security tools, or similar technologies.
This information may include:
Internet Protocol address
Browser type
Device type
Operating system
Approximate geographic location
Referring website
Pages viewed
Links clicked
Date and time of access
Length of a website visit
General website interaction and performance information
This information is generally used to operate, secure, maintain, and improve the website. We do not use automatically collected website information to diagnose a condition or make treatment decisions.
3. Cookies and Similar Technologies
Cookies are small data files stored on your browser or device. The website and its service providers may use cookies or similar technologies for purposes such as:
Enabling essential website functions
Remembering preferences
Maintaining website security
Identifying and preventing malicious activity
Understanding how visitors use the website
Measuring website traffic and performance
Improving website content and navigation
Supporting embedded content or third-party features
Some cookies are necessary for the website to function properly. Other cookies may support analytics, functionality, or embedded third-party content.
You may be able to limit or disable cookies through your browser settings. Blocking certain cookies may affect how some portions of the website function.
4. Analytics and Website Performance
KidWise Counseling may use website analytics and performance tools to better understand how visitors interact with the website.
These tools may collect information such as:
Pages visited
Time spent on a page
General traffic sources
Device and browser information
Approximate location based on an Internet Protocol address
Website errors or performance issues
Analytics information is used to improve website performance, content, usability, and accessibility.
KidWise Counseling does not intentionally provide clinical records or information submitted through the secure client portal to website analytics providers for advertising purposes.
5. How We Use Personal Information
We may use personal information to:
Respond to questions and consultation requests
Communicate about services and availability
Determine whether KidWise Counseling may be an appropriate fit
Facilitate scheduling and intake
Provide administrative support
Operate and maintain the website
Improve website content and functionality
Protect the security and integrity of the website
Detect or prevent fraud, misuse, or unauthorized access
Comply with legal, regulatory, and professional obligations
Establish, exercise, or defend legal rights
Protect the safety of KidWise Counseling, its clients, website visitors, or others
When a therapist-client relationship has been established, information may also be used for treatment, payment, and healthcare operations as described in KidWise Counseling’s Notice of Privacy Practices and clinical agreements.
6. Secure Client Portal and Scheduling
The website provides links to a secure client portal operated through SimplePractice. Visitors may use this portal to request appointments, complete forms, communicate with the practice, manage documents, and perform other administrative or clinical activities.
When you leave the KidWise Counseling website and enter the client portal, your interaction may also be governed by SimplePractice’s privacy policy, terms of service, security practices, and platform settings.
Information submitted through the client portal may become part of a prospective or current client’s clinical or administrative record and may be subject to HIPAA and applicable state confidentiality laws.
You should review the privacy notices and terms displayed by the client portal before submitting information.
7. Telehealth and Other Clinical Platforms
KidWise Counseling provides telehealth services through third-party technology platforms, including Teleo Space Virtual Therapy and other systems that may support clinical care, scheduling, documentation, communication, or payment.
These services may collect and process information according to their own privacy policies and agreements with KidWise Counseling.
The handling of information used to provide clinical services will also be governed by applicable informed-consent documents, telehealth agreements, KidWise Counseling’s Notice of Privacy Practices, and federal and state law.
8. How We May Share Information
KidWise Counseling does not sell personal information.
We may share information in the following limited circumstances.
Service Providers
We may share information with companies that perform services on our behalf, such as providers of:
Website hosting
Website maintenance and development
Security and spam prevention
Analytics and website performance tools
Email and communications
Scheduling and client portal services
Electronic health record systems
Telehealth platforms
Payment processing
Professional, legal, accounting, or compliance services
These providers may access information only as reasonably necessary to perform their services or as otherwise permitted by law and applicable agreements.
When a service provider handles protected health information on behalf of KidWise Counseling, appropriate HIPAA-related agreements and safeguards will be used when legally required.
Legal and Safety Purposes
We may disclose information when we reasonably believe disclosure is necessary to:
Comply with a law, regulation, court order, subpoena, or other legal process
Respond to a lawful request from a government authority
Protect the rights, safety, or property of KidWise Counseling or another person
Investigate suspected fraud, security incidents, or unlawful activity
Prevent or respond to a serious and imminent threat
Fulfill professional reporting or safety obligations
Establish, exercise, or defend legal claims
Any disclosure of protected health information will be made in accordance with KidWise Counseling’s Notice of Privacy Practices and applicable law.
Business Changes
Information may be transferred as part of a merger, acquisition, restructuring, sale of assets, practice transition, or similar business transaction, subject to applicable confidentiality and legal requirements.
9. We Do Not Sell Personal Information
KidWise Counseling does not sell or rent personal information to data brokers, advertisers, or other third parties.
We do not use information submitted through the secure client portal or information maintained in a clinical record for targeted advertising.
Some third-party website technologies may collect limited technical information as described in their own privacy policies. Visitors may manage many of these technologies through browser settings or any cookie controls made available on the website.
10. Email, Telephone, and Electronic Communications
Email, text messaging, voicemail, and other electronic communications may carry privacy and security risks.
Although KidWise Counseling takes reasonable precautions, ordinary email and telephone communications may not provide the same protections as the secure client portal.
Please do not use ordinary email, website communications, or voicemail to:
Report an emergency
Request crisis intervention
Submit extensive medical or mental health histories
Share financial account information
Send highly sensitive records
Communicate information requiring an immediate response
KidWise Counseling does not continuously monitor email, voicemail, or portal messages.
If you or another person may be in immediate danger or is experiencing an emergency, call 911, go to the nearest emergency room, or call or text the 988 Suicide & Crisis Lifeline at 988.
11. Children’s Privacy
KidWise Counseling provides services for children, teens, parents, and families. However, the public website is intended primarily for parents, legal guardians, caregivers, professionals, and other adults seeking information about services.
KidWise Counseling does not knowingly collect personal information directly through the public website from children under 13 without authorization from a parent or legal guardian.
Children under 13 should not submit personal information through the public website, send email to the practice, or access scheduling features without the involvement of a parent or legal guardian.
If you believe a child under 13 has submitted personal information through the public website without appropriate authorization, contact KidWise Counseling so that the information can be reviewed and, where appropriate, deleted.
This section applies to the public website. Information concerning a minor who receives clinical services is handled according to applicable consent requirements, custody arrangements, confidentiality laws, clinical agreements, and the Notice of Privacy Practices.
12. Social Media and External Websites
The website may contain links to Facebook, Instagram, educational resources, professional organizations, scheduling systems, telehealth services, or other third-party websites.
KidWise Counseling does not control the privacy, security, accessibility, or data practices of independent third-party websites.
When you visit a third-party website, that provider may collect information through cookies, account identifiers, tracking technologies, or other methods. Your activity on those services is governed by their privacy policies and terms.
Following, liking, commenting on, or sending a message to KidWise Counseling through social media does not establish a therapist-client relationship.
To protect your privacy, current and prospective clients should avoid posting personal health information or information about a therapeutic relationship on public social media pages.
13. Data Security
KidWise Counseling uses reasonable administrative, technical, and organizational safeguards designed to protect personal information from unauthorized access, alteration, disclosure, misuse, or loss.
These measures may include:
Access controls
Password protection
Secure platforms
Encryption where appropriate
Website security tools
Staff or contractor confidentiality requirements
Vendor management practices
Backup and system-maintenance procedures
No website, email system, database, or electronic transmission can be guaranteed to be completely secure. You should use caution when transmitting information electronically.
14. Data Retention
KidWise Counseling retains personal information only for as long as reasonably necessary to:
Respond to an inquiry
Provide requested services
Maintain administrative and clinical records
Fulfill contractual obligations
Comply with legal, licensing, insurance, tax, and professional requirements
Resolve disputes
Enforce agreements
Protect legal rights and safety
Clinical records are retained according to applicable federal law, state law, licensing requirements, professional standards, and KidWise Counseling’s record-retention policies.
Information may be retained longer when required by law or when reasonably necessary for legal, regulatory, or safety purposes.
15. Your Choices and Privacy Rights
Depending on the type of information involved and the law that applies, you may have the right to:
Request access to certain personal information
Request correction of inaccurate information
Ask that certain information be deleted
Request restrictions on certain uses or disclosures
Withdraw consent where processing is based on consent
Opt out of nonessential communications
Manage cookies through your browser or available website settings
Submit a privacy complaint
These rights are not absolute and may be subject to legal, professional, record-retention, safety, and verification requirements.
Requests involving protected health information or clinical records will be handled according to KidWise Counseling’s Notice of Privacy Practices and applicable law.
To protect privacy and security, KidWise Counseling may need to verify your identity or your authority to act on behalf of another person before completing a request.
16. Marketing Communications
KidWise Counseling may occasionally send administrative or informational communications to people who have requested information, contacted the practice, or otherwise agreed to receive communications.
You may unsubscribe from nonessential promotional email by using the unsubscribe instructions included in the message or by contacting the practice.
Certain administrative, scheduling, billing, safety, or treatment-related communications may still be sent when necessary to provide services or fulfill legal and professional responsibilities.
KidWise Counseling will not use protected health information for marketing in a manner prohibited by HIPAA or other applicable law.
17. Do Not Track Signals
Some web browsers offer a “Do Not Track” setting. Because there is not a universally accepted standard for responding to these signals, the website may not respond to every Do Not Track request.
You may still manage cookies and tracking preferences through your browser settings and any privacy controls available on the website.
18. Visitors Outside the United States
KidWise Counseling is based in the United States, and the website is intended primarily for people located in the United States.
If you access the website from another country, information may be transferred to and processed in the United States, where privacy laws may differ from those in your location.
Accessing the website from outside the United States does not mean KidWise Counseling can provide clinical services in your jurisdiction.
19. Changes to This Privacy Policy
KidWise Counseling may update this Privacy Policy when its services, website practices, technology, or legal obligations change.
Updates will be posted on this page with a revised “Last Updated” date. Material changes may also be communicated through another appropriate method when required by law.
Your continued use of the website after an updated policy is posted means that you acknowledge the revised policy.
20. Contact KidWise Counseling
Questions, concerns, or requests regarding this Privacy Policy may be directed to:
KidWise Counseling
1298 Bay Dale Drive
Arnold, MD 21012
200 E Verona Avenue, Suite 1067
Verona, WI 53593
Email: Admin@kidwisecounseling.com
Phone: 240-203-8988
Privacy requests should include enough information for KidWise Counseling to understand and respond to the request. Please do not include unnecessary medical or mental health information in an ordinary email.